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Smileys keep food safety high in Denmark

The Smiley-scheme has, since it’s launch in 2001, become highly popular among Danish consumers as well as the enterprises, and has proved effective in raising food safety.

The expression of the smiley is a signal to consumers about how well a shop or a restaurant complies with the food regulations.

By publishing inspection results, consumers get relevant information. And shops and restaurants get an extra incentive to comply with the rules. This is in short the philosophy behind the Danish Smiley-scheme, which, since the launch in 2001, has proved an effective tool in keeping food safety high.
Smiley reports

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